A ground-up rebrand for Haworth, an international office furniture company whose expanding portfolio had outgrown its existing identity. The work repositioned Haworth as a broader design leader, reflecting its growing role as both a manufacturer and owner of established Italian design brands. Beginning with analysis and strategy, we developed a new visual identity and design system across product stories, digital and print communications, photography, and international furniture fairs. As part of a small team, I worked across the project from creative direction and identity development to the detailed execution of the system.